Behind The Scenes Of A Rebrand with Kevon Cheung

As small business owners, we are constantly evolving, and sometimes, we come to a point where we need to refresh our brand to stay relevant in a fast-paced, changing world.

We are taking a behind-the-scenes look at how different circumstances might affect the business you’ve established and force you to rebrand. Should you view this kind of pivot as a failure? Absolutely not! Let’s explore this topic together.

FEATURED GUEST
Kevon Cheung is the founder and head teacher at Small School. He was a previous guest on the podcast several years ago, and I’ve taken his Build in Public Mastery Course to help overcome my fears about posting on social media. I learned a lot of helpful information about creating effective posts on LinkedIn, YouTube, and the STC podcast.
Small School

🍎YOU'LL LEARN
📰 The painful parts of Kevon’s rebranding process (Changing your identity and “rebuilding what you’re known for”)
📰 Kevon’s thoughts about working through the inevitable feelings of failure when a change became necessary (How to reframe your mindset about a pivot)
📰 The biggest mistake course creators make


⌚️TIMESTAMPS:
00:00:00 - Introduction and Sponsor Acknowledgment
00:01:05 - Today's Topic: Rebranding
00:01:16 - Guest Introduction: Kevon Cheung
00:02:00 - Kavon's Journey and Course Experience
00:03:38 - The Pain of Rebranding
00:05:44 - Identity and the Challenge of Change
00:09:47 - Navigating the Fear of Failure
00:10:51 - The Importance of Pivoting
00:15:11 - Lessons from Past Experiences
00:17:13 - Focus on Online Courses
00:20:14 - When to Add a Course to Your Offerings
00:21:02 - Creating Engaging Learning Experiences
00:23:29 - Common Pitfalls for Course Creators
00:26:34 - Defining Small Courses
00:29:12 - Where to Find Kevon and His Work
00:30:05 - Conclusion and Key Takeaways


🎧LISTEN:
https://sellingthecouch.com/behind-th...

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