Webinar: Can AI Truly Understand Human Stories

Описание к видео Webinar: Can AI Truly Understand Human Stories

AI platforms claim accuracy and time-savings for marketing researchers, so we decided to challenge two AI tools to a duel with human analysts.

We chose a common topic (Obesity and GLP-1 weight loss medications) in a particularly challenging methodology: the Patient Journey. This type of research yields some straightforward responses, but the majority of the output to be analyzed is narrative – respondent stories with a mix of factual details and emotional, social, and psychological impacts that we expected to challenge AI’s analysis capabilities.

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