Скачать или смотреть Day Trading Attention by Garyvee | Book Review

In this video, we break down Day Trading Attention by Gary Vaynerchuk and explore how to actually build brand awareness, attention, and sales in today’s modern social media landscape.

This book is essentially a step-by-step playbook for social media strategy, whether you’re building a personal brand, a business brand, or any kind of online presence. Gary Vee goes deep into how to think about content creation, platform strategy, and attention in a world dominated by TikTok-style algorithms. This book goes deep into the weeds, which makes it incredibly valuable for current and aspiring content creators. While some platform-specific tactics may change over time, the thinking, strategy, and framework behind Gary’s approach are timeless.

📚 Book Structure Overview:
Part 1: The TikTokification of social media
Part 2: Modern advertising & key marketing concepts
Part 3: Core variables of content creation
Part 4: Platform-specific strategies (niching down matters)
Part 5: Content examples & breakdowns
Part 6: Real-life scenarios & FAQs

About Day Trading Attention by Gary Vaynerchuk-------------------------------------------------------------------

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

Understand attention—what it is, where it is, where it’s underpriced, and how to leverage it
Produce relevant, strategic content
Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment