What Is (and what happened to) New Adult?

The new adult category rose to popularity in the early 2010s...but was, unfortunately, short lived. You may have heard talk of this category floating around, but what is new adult, what happened to it, and why doesn't it exist anymore? New adult was a category between young adult and adult, meant to appeal to college-aged readers, but unfortunately died out just as it was gaining traction. In this video we'll talk about the unique history of this category, and most importantly, what to do if you want to publish a new adult book.

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READ MORE:
-The Problem With New Adult: https://www.huffpost.com/entry/the-pr...

TIMESTAMPS:
0:00 - Intro
0:33 - What is new adult?
1:10 - The history of new adult
2:35 - The problems with new adult
5:21 - Publishing new adult
7:03 - Summary

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