Скачать или смотреть Making Target the Target Boycotts & Corporate Political Activity:A Critical Discussion of Case Study

When taking a stand means taking a hit, how should corporations respond? This case explores how Target Corporation, one of America’s largest retailers, found itself at the center of ideological backlash, public boycotts, and media firestorms due to its stances on LGBTQ+ inclusion and social values.

Caught between purpose-driven branding and polarizing political currents, Target must decide whether to double down, backtrack, or redefine its approach to social engagement—while safeguarding customer trust, employee morale, and brand equity.

📚 Case Study Highlights:
✅ Corporate political activity: values-based marketing and stakeholder expectations
✅ Backlash risk: navigating boycotts, viral outrage, and activist pressure
✅ Crisis response: communication, store-level execution, and leadership tone
✅ Brand strategy: consistency vs. pragmatism in contested public debates
✅ Long-term impact: implications for reputation, sales, and corporate governance

💡 Perfect for MBA students, brand strategists, crisis managers, and DEI professionals, this case dives into the high-stakes intersection of business, values, and public perception in an era of polarized consumer activism.

At SkilledMBA, we unpack the complexities of corporate citizenship—where every brand decision can become a headline, and every value stance a business risk.

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