Your Biggest Breakthrough Is Behind the Thing You Avoid | Noah Ellis | Do The Thing (PNW 317)
Most entrepreneurs don’t fail because of what they can’t do…
They fail because of what they won’t do.
And your next level?
It’s hiding right behind the thing you avoid the most.
🧭 THE CONVERSATION
In Episode 317 of Paper Napkin Wisdom, Govindh sits down with Noah Ellis, founder of Ofland, to unpack the simple, brutal, liberating truth behind his napkin:
Do the thing.
Not the fun thing.
Not the easy thing.
Not the thing you’re already great at.
The thing you’d prefer to skip — because that’s where growth lives.
Noah’s journey reveals a universal leadership paradox:
“Everything you want sits on the other side of something you don’t want to do.”
From patience (his Achilles heel), to perfectionism, to the long-game discipline required to build sustainable operations, Noah breaks down how avoiding discomfort quietly shapes your results, your culture, and your future.
🧠 FOCUS — What This Episode Is Really About
This episode is about identity.
About the part of you that avoids discomfort and calls it “strategy.”
About the version of you waiting on the other side of the thing you’ve been postponing.
🎯 ALIGN — What You’ll Re-Think After Listening
You’ll start to see…
Avoidance as a compass
Patience as a discipline
Perfection as a crutch
Discomfort as a gateway
The “thing” as your next breakthrough
Growth stops being a mystery when you stop negotiating with your resistance.
🚀 ACT — What To Do After Watching
Take 60 seconds and write on a real napkin:
“What is the thing I’m avoiding?”
Then circle it.
Then start it today.
Not all of it. Just the first intentional step.
Post your napkin with #PaperNapkinWisdom so others can follow your lead.
👤 ABOUT NOAH ELLIS
Founder of Ofland.
Hospitality operator.
Builder of ideas that turn into experiences that turn into sustainable businesses.
Website: www.ofland.com
LinkedIn: www.linkedin.com/in/noah-ellis-b5118221
🔖 CHAPTER MARKERS (Optimized for Watch-Time)
00:00 — The thing you’re avoiding
01:12 — Noah’s napkin: “Do the thing.”
03:40 — Why avoidance silently drives your results
07:10 — The partner story: dreamer vs. operator
12:45 — Patience as the hardest skill
18:22 — Perfectionism as a crutch
23:05 — How to find your “thing”
28:40 — The FAA moment: focus, align, act
33:12 — The leadership identity shift
37:50 — The challenge: do the thing today
Noah Ellis, Do the thing, Paper Napkin Wisdom, Govindh Jayaraman, Entrepreneur motivation, Leadership identity, Overcoming resistance, Business growth mindset, Founder psychology, Operator mindset, Hospitality leadership, Ofland, Leadership habits, Avoidance patterns, Growth triggers, Entrepreneur discipline, Leadership transformation, How to take action, Procrastination cure, Leadership authenticity, Personal development for entrepreneurs, Identity shift, FAA framework, Focus Align Act, Mindset change, Action taking, Entrepreneur habits, Why entrepreneurs get stuck, Leadership tools, Self leadership
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