Скачать или смотреть The Mere Exposure Effect: Why Familiarity Wins!

The mere-exposure effect is a psychological phenomenon that describes our tendency to develop preferences for things simply because we are familiar with them. In other words, the more we are exposed to something, the more we tend to like it.

This effect has been demonstrated with a wide variety of stimuli, including:

Words: People tend to prefer words they have seen before, even if they don't remember seeing them.

Faces: The more often people see a face, the more they tend to find it attractive and likable.

Objects: People tend to prefer objects they have seen before, even if they don't have any specific memories associated with them.

Music: People tend to prefer songs they have heard before, even if they don't consciously remember hearing them.

The mere-exposure effect is thought to be caused by a number of factors, including:

Perceptual fluency: The more familiar we are with something, the easier it is for us to process it. This ease of processing can lead to positive feelings.

Classical conditioning: We may associate positive feelings with things that we have repeatedly seen or heard.

Cognitive dissonance: We may feel uncomfortable if we don't like something that we have been exposed to frequently. This discomfort can lead us to change our attitude towards the stimulus.

The mere-exposure effect has a number of implications for our everyday lives. For example, it can help to explain why we tend to buy the same brands of products over and over again. It can also help to explain why we are more likely to vote for politicians who we have seen in the news.

The mere-exposure effect is a powerful psychological phenomenon that can have a significant impact on our thoughts, feelings, and behaviors. By understanding this effect, we can be more aware of how it influences our decisions and make more informed choices.

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