Скачать или смотреть Monitor Your CPM (Meta Advertising in 2023)

🚀 Don’t overlook the importance of monitoring your CPM (Cost Per 1,000 Impressions)! 🚀

Keeping a close eye on this figure can make a world of difference, and here’s one reason why:

When your new ad campaign doesn’t seem to match the performance of last month’s campaign, it’s easy to assume that your new ads (images & videos, etc.) aren’t as effective as your old ones.

But that might not be the real story...

Your new ads could actually be better! 🙌

They might be generating a higher % link click-through rate and more.

However, if your CPM has spiked, your cost per result/cost per lead will also rise!

Understanding this dynamic equips you with more precise insights, enabling you to make better informed decisions. 💯

Comment “CPM” if you’d like to learn more about this.

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