Скачать или смотреть The Rolling Stones - Projection Mapping - Toronto, Canada

Location: Toronto, Canada

When The Rolling Stones announced their single Canadian show on their No Filter Tour, we channeled Mick Jagger’s ambition to create a guerilla-marketing campaign in the Greater Toronto Area.

With only one week of creative execution to drive awareness and ticket sales, we designed a campaign that maximized exposure in a big, mobile and Instagrammable way. Strategically targeted areas got rock-and-rolled with life-size 3D displays of the iconic Rolling Stones lips with #stonesnofilter driving social.

The campaign received over 120 million impressions, appeared on national news and entertainment stations across Canada, and trended daily on social media for over a week.

View the full case study at https://www.parkcreativestudio.com