Скачать или смотреть How Media & Innovation Are Transforming Health Outcomes in Africa

#eHealthAfrica and ‪@bellanaija‬ joined forces at the #AfricaSoftPower Summit 2025 in Nairobi, Kenya, for a groundbreaking side event themed “Edutainment: A Creative Solution for Social Impact in Africa?”

Co-hosted by Ota Akhigbe, Director of Partnerships and Programs at eHealth Africa, this session explored how storytelling, entertainment, and digital innovation can work together to promote better health outcomes and inspire behaviour change among young Africans.

The conversation brought together leaders from media, health, and technology to unpack how creative industries can drive meaningful transformation, turning engagement into impact.

Quote from ‪@otaosese‬:
“Young people are hungry for content that not only entertains but empowers. Partnering with BellaNaija amplifies the reach of life-saving information in ways that are accessible, relatable, and deeply impactful.”