Pop Up AMA: SEO, Brands, and Google

Watch our live pop-up AMA recorded on Monday, September 16th.

Host Garrett Sussman, Marketing Lead at iPullRank, was joined by SEO experts Marie Haynes (MHC), AJ Kohn (Blind 5 Year Old), and Rob Ousbey (SEMEtrics.co).

This roundtable covered the latest Google Core Algorithm update, the Google Antitrust trial, the rising impact of brand preference in search, and how AI is shaping the future of SEO.

[0:00] Intros
[4:30] Brand in the context of SEO
[13:33] What role does Google’s data play in user satisfaction? Content Quality vs. Brand
[21:00] How different are the algorithms in 2024 compared to insights from the DOJ Antitrust trial which started in 2020?
[29:00] Hidden Gems and subjective assessments of quality
[34:25] Why Reddit and Quora are winning visibility for opinion content
[42:18] What does the future of search look like in the context of AI search engines?
[51:47] What do we think will happen with Google in the context of the Antitrust trial?
[55:00] Conclusion and summary of the chat