Скачать или смотреть Political Fundraising Strategies | Jim Mowrer

Jim Mowrer shares a few political fundraising strategies in this short video.

Deciding to run for office is a challenging endeavor requiring many resources, such as volunteers and bold policy ideas. One of the critical resources every candidate needs is money. They use funds to pay for advertising, create yard signs and stickers, and even practical items like gasoline for traveling to campaign events. Since campaigns can be expensive, candidates rely on raising money from supporters. Jim Mowrer believes that these are some of the most effective political fundraising strategies to help candidates raise the funds they need to support their campaigns.



Donor Research to Target Political Fundraising Appeals


When asking for donations through personal appeals, campaigns need to do their research on potential donors. The knowledge acquired through this political fundraising strategy helps campaigns target their audience and funding appeals. By selecting target demographics to narrow down potential interests, campaigns can send targeted messages that address specific policy issues. Jim Mowrer has found that conducting this research upfront saves campaigns time and money wasted with bulk mailers on a narrow issue that may be limited in scope.

Multiple Platform Political Fundraising Approach


The days of just calling or hosting house parties to raise money for a political campaign are over. There are many ways for candidates to reach a broad audience to raise funds. Funders do not even need to live in a candidate’s district to donate. Jim Mowrer believes that leveraging traditional sources with email donation requests to newsletter subscribers and placing ads on social media allows people to contribute who might feel uncomfortable donating in person or giving a small-dollar donation amount.

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