Research Methods By Uma Sekaran Summary p2 | ARM

Uma Sekaran's Research Methods for Business: A Skill-Building Approach is a practical guide for conducting business research. The book is designed to help students and professionals develop the skills needed to undertake research projects in a systematic and effective manner. It emphasizes the importance of research in making informed business decisions and provides a step-by-step approach to the research process.

The book begins by introducing the fundamentals of research, including defining research problems, formulating hypotheses, and building theoretical frameworks. It distinguishes between different types of research, such as exploratory, descriptive, and causal, and explains when and how each should be used. Sekaran also covers the essentials of research design, focusing on the importance of aligning objectives with appropriate methods, such as surveys, case studies, and experiments.

Later chapters delve into data collection and analysis techniques, offering guidance on selecting suitable sampling methods and ensuring data validity and reliability. The book also discusses ethical considerations in research and emphasizes maintaining objectivity and transparency.

By blending theoretical concepts with practical applications, Sekaran equips readers with the skills necessary for conducting sound business research. The book serves as a comprehensive guide for students and practitioners looking to enhance their research capabilities and apply them effectively in a business context.


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