Скачать или смотреть Jen Waltz: Building Trust, Speed, and Scale Through Channel Strategy

“Partnerships only work when you put the partner’s success first.”

I had the pleasure of catching up with Jen Waltz, VP of Global Alternate Channels at KRON (now CISO at IMAJENATIVE), live on the buzzing show floor at AWS re:Invent 2023 in Las Vegas—amid 65,000 attendees and what felt like 6,500 happy hours happening all at once!

KRON is a fast-growing cybersecurity company specializing in Privileged Access Management (PAM)—with unique capabilities like:
• Secure access for network admins across multi-tenant, multi-cloud environments
• Data masking for sensitive systems like HR and finance
• Over 100 integrations that enhance—not replace—existing cybersecurity stacks

But what really stood out was KRON’s bold pivot in 2023 to go all-in on partnerships—through hyperscalers, MSPs, and SDN providers.

As Jen put it, “We’re not a rip-and-replace company. We’re the glue that strengthens what’s already there.”

KRON is now active in the marketplaces of AWS, Microsoft, and GCP, and their channel-first strategy is built on speed, trust, and shared value. Deployments take less than two weeks, and partners benefit from fast enablement and clear differentiation.

Jen also shared her passion for the Partnership Leaders community:

“It’s been a game-changer for me. This is a tough job, and having peers to learn from—people like Asher, Blake, Greg, and Chip—makes a world of difference.”

Huge thanks to Jen for the energy, insight, and enthusiasm she brings to every conversation. Whether you’re leading partner strategy or building early momentum, her advice rings true: focus on the partner first.

🎧 Watch the full conversation on the Inside Partnerships podcast.