Скачать или смотреть RTA "Better get a lawyer"

This TVC was part of an integrated campaign to curb male youth drink driving and raise awareness about an increased police presence on NSW roads.

This idea won the account for Ogilvy, and the insight was that most drink drivers, particularly in rural areas, will "chance it" when driving home and be overly cautious. They are more paranoid about getting caught than injuring themselves or someone else.

Our supporting press/digital/radio campaign used localized RBT stats from each suburb to prove the "odds" of getting caught were actually against young drivers.

Shot on location in Bathurst (over two very cold nights!).