Скачать или смотреть What Does an SEO Agency in Sydney Actually Do

Let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.
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In the online world there are two general types of SEO: black-hat SEO and white-hat SEO. White-hat SEO gains search rankings based on actual hard work and data. Black-hat SEO involves shady methods that can get you to the top, but not for long

Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most for our SEO Agency in Sydney are

Whether or not your website is secure (HTTPS vs. HTTP)
Whether or not your website is mobile-friendly
How fast web pages load on your site
Whether a web page has the correct schema mark-up

Some SEO Services Should Be Included When You Sign with an SEO Company

Website structure analysis
Website content analysis, including conversion rate analysis
Off-page online analysis
Optimization of website code and structure
Optimization of onsite content
Optimization of off-page factors

WEBSITE STRUCTURE ANALYSIS
HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.

Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.

Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.

Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot.
This is where I and the rest of the SEO team come in. By checking out the content you already have on your site, we can diagnose a number of issues related to:

Voice search compatibility
Poorly targeted keywords
Poorly ranking content
Duplicate content issues
Missing pages
Name-address-phone number inconsistencies
OFF-PAGE ANALYSIS
Increases in organic traffic
Content focused on locality
Unique title tags and meta descriptions for each product and service area
Consistent NAP across every listing
Authentic reviews, marked up with schema
Reputable directory listings
A mobile friendly website
Authority building measures

For more information visit: https://agencycouch.com/seo-agency-in...