Скачать или смотреть 5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2)

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Many gym owners believe that discounting their services will get someone through the door.

That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service.

In Part 2 of this myth-busting series, Tim and Randy talk about the belief that discounting brings growth – and explain why it’s actually a trap that keeps gym owners stuck under $30K/month.

They share stories from real gym owners, the hidden cost of "founder rates," why discounting signals a lack of confidence in your service, and how inconsistent pricing erodes trust, kills margins, and makes your business harder to scale.

If you think (or you’ve ever thought) that lowering the price will help bring in more members, this one’s for you.

Tune in and learn why smart gyms say NO to free trials and discount deals.

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⌚TIMESTAMPS⌚
Intro (00:00)
Myth #2 – discounting brings growth (00:44)
Free week trials don’t convert well (02:21)
The couple discount dilemma explained (03:29)
Discounting equals undervaluing your services (05:55)
Free steak dinner concept (08:04)
Never offer lifetime discounts (11:05)

Additional Resources:

👉 Check out our Switch to Semi-Private course: https://www.switchtosemiprivate.com/

👉 Get 30 days of Semi-Private Pro on us! https://www.semiprivatepro.com/trial

👉 Five-Question Matrix tool for deciding on new gym services, available at: https://winninggym.com/matrix

👉 Built to Win by Tim Lyons - Tim's new book, available at: https://timlyonsbook.com/

👉 ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group:   / gymbusiness  

👉 If you haven't already, please rate and review the podcast on Apple Podcasts! https://itunes.apple.com/us/podcast/b...

Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!

#businesscoach #fitnessbusiness #businessgrowth #pricingstrategy