Decisions Over Decimals: Insights from Christopher Frank | The Brainy Business ep 425

In this episode of The Brainy Business podcast, Melina Palmer and Christopher Frank, Chief Client Officer at PSB Insights, dive into the art of decision-making in a data-driven world. Christopher, who has a rich background with industry giants like American Express and Microsoft, shares his expertise in leveraging consumer insights to gain a competitive edge. As a thought leader in critical thinking and decision science, he offers valuable perspectives on how to ask the right questions and interpret data for smarter business decisions.

Christopher’s insights are not only theoretical but also practical, drawn from his extensive experience and his acclaimed books, Drinking from the Fire Hose and Decisions Over Decimals. He emphasizes the importance of starting with the right questions to truly understand the problem at hand and how to make decisions that are both informed and intuitive. His approach to synthesizing data with judgment offers a fresh perspective on navigating the overwhelming amount of information available today.

In this episode:
Uncover the power of asking the right questions to make better decisions.
Learn how to leverage data and intuition to drive business strategy.
Discover the importance of context in interpreting data points.
Explore the concept of "quantitative intuition" and how it can be developed.
Understand the role of culture in fostering an environment that thrives on data-driven decisions.

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