Скачать или смотреть Demystifying Cannabis with an Engineering Mindset | Pelin Thorogood | TEDxDrewUniversity

The green rush is real, yet there is still much we don’t know about how cannabis works its magic. How does it benefit so many diverse conditions, and why does it help some, but not others? Analytics CEO turned Social Entrepreneur Pelin Thorogood says a systems-engineering approach to medical science is just what we need to demystify the potency of this ancient plant. Pelin Thorogood is a tech executive turned social entrepreneur who has made a career out of being at the forefront of emerging business trends and technologies. The potential for CBD-rich therapeutics to deliver significant health benefits has led Pelin to co-found Wholistic Research and Education Foundation, a public non-profit, dedicated to CBD research, education and advocacy, where she serves as President. Pelin believes combining a multi-disciplinary approach with cutting-edge medical technology offers the most comprehensive and systematic way to explore Cannabis efficacy for diverse conditions. With an unwavering focus on data and analytics throughout her career, previously Pelin was CEO of Anametrix, an award-winning multi-channel analytics platform and CMO of WebSideStory, the pioneer in web analytics. She holds a B.S. in Operations Research, M.Eng. and MBA degrees, all from Cornell University, where she also serves as Industry Scholar for Cornell Institute of Healthy Futures. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx