Скачать или смотреть How to Calculate Your Cost Per Lead (and Stop Wasting Money)

Most roofers think more leads means more profit — but that’s not always the case. The real question is, how much are those leads actually costing you?

In this video, I break down one of the most important roofing marketing metrics: Cost Per Lead (CPL). As roofing business owners, we spend thousands of dollars on ads — from Facebook to Google — but without tracking your CPL, you’re flying blind. You could be spending $5,000 to bring in 50 solid roofing leads (that’s a $100 CPL), or the same amount for 10 weak repair leads (a $500 CPL). Knowing that difference can completely change how you market your business.

At The Roofing Academy, I help roofing contractors understand their numbers so they can make smarter marketing decisions, increase profits, and grow with confidence. Once you know your cost per roofing lead, you can finally see which marketing channels are worth the investment — and which ones are holding you back.

If you want help tracking your CPL or building a simple system to measure your marketing ROI, book a free strategy call with our team. We’ll walk you through it step-by-step.

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