Скачать или смотреть Mechanics of Building a Product-Led Company by Sam Richard (Openview)

Sam Richard joins Vendep SaaS Camp Day 3 to go over the essentials in building a product-led company.

What you’ll learn from the talk:
How product led businesses differ from traditional SaaS models
Where to prioritize your time when building a product led business
Case studies and examples from top product led companies on how to optimize for discoverability, low-friction product offerings, and providing value to end users
Benchmarks and how to know if you’re doing PLG well

00:00 Intro
2:59 Product-led growth definition
5:36 Sales-led vs product-led frameworks
13:07 Discovery in PLG
18:05 Getting users to engage
23:00 Understanding your activation moment
33:41 Sales' role in PLG
37:01 Q: How do B2B and B2C compare?
38:43 Q: Pay-as-you-go or tiers in pricing?
40:46 Delighting users continuously
47:04 Q: How much complexity can an activation metric have?
48:18 Q: Conversion metrics relevance?
49:23 Q: Is the signup-to-paying customer conversion rate sub 1% a reality most of the time?
50:38 Q: Favorite strategies to prevent account sharing?
51:27 Q: First steps of moving from sales-assisted to pure self-service model?