Скачать или смотреть Rare 1956 GM Motorama Film “Design for Dreaming” Restored in 4K

Step into a mid-century dreamworld where futuristic cars, magical kitchens, and Populuxe fantasy come alive.
“Design for Dreaming” (1956) is one of the most visually extravagant promotional films General Motors ever produced. Part musical, part commercial, part science-fiction fairy tale, it captures the glamour, optimism, and surreal imagination of America’s postwar future.

About This Film:
Produced by MPO Productions for the 1956 General Motors Motorama at the Waldorf-Astoria Hotel, “Design for Dreaming” follows an unnamed woman (played by dancer and actress Tad Tadlock) who is guided by a masked magician through a dreamlike tour of futuristic automobiles and Frigidaire’s legendary “Kitchen of Tomorrow.”

Presented like a Hollywood musical—with choreography, special effects, dissolves, and lush Technicolor—this film showcases GM’s 1956 dream cars, including the Oldsmobile Golden Rocket, Pontiac Firebird II, Buick Centurion, Cadillac Eldorado, and more.
From floating invitations to magical outfit changes, computerized recipe cards, and the famous “electronic highway of tomorrow,” the film represents peak 1950s Populuxe style.

Historical Background:
“Design for Dreaming” is part of the golden age of industrial musicals—lavish corporate productions created to promote futuristic innovation, consumer luxury, and modern gender roles.
The film blends themes of:

postwar prosperity

car culture and technology worship

domestic ideals and gender expectations

optimism for automation and the “push-button future”

Its blend of futurism and fantasy makes it one of the most beloved and frequently referenced promotional films of the era.

Restoration Notes:
This version has been upscaled to 4K resolution and converted to 50 frames per second for smoother motion and sharper detail. Color correction, dust removal, and stabilization were applied while maintaining the rich, saturated look of the original 1956 print. Audio has been gently cleaned for clarity without altering the charm of the operatic vocals.

Source & Credits:
Original Film: “Design for Dreaming” (1956)
Producer: MPO Productions
Sponsor: General Motors
Public Domain — Courtesy of the Internet Archive
Source link: https://archive.org/details/Designfo1956

Copyright Notice:
This restored version contains Public Domain material. No ownership of the original footage is claimed. Provided solely for educational, historical, and preservation purposes.

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