Скачать или смотреть Elements of a winning take-home pizza kit

When the pandemic struck in March 2020, Pizza Lab Inc. in Vaughan, Ont., stepped up its custom pizza kit business big time, offering creative and gourmet options for a customer base that grew to include pizza lovers from far-flung counties. Owner Marietta Cini describes what goes into her well-received kits and the marketing that has helped new customers find them.

Canadian Pizza magazine editor Colleen Cross talks with Cini about her pizza-kit journey. In this video you will learn:

• How COVID-19 restrictions affected her business
• How she adapted her operation to meet customer demand
• How Pizza Lab’s take-home kit is assembled
• What percentage of sales are the take-home kits bringing in
• Cini’s plans for the coming year

Join us for pizza talk you can relate to and apply to your business.

View more videos tailored to the fresh pizza industry and visit canadianpizzamag.com for podcasts, news, feature articles and profiles of pizzerias just like yours – all aimed at helping you improve your marketing game, workflow and bottom line.