A History of Kellogg's Pop-Tarts

In this video, I talk about the history of Kellogg’s Pop-Tarts, the toaster pastry that revolutionized breakfast. What was/is your favorite Pop-Tarts flavor?

Pop-Tarts Sources

“All Pop-Tarts Flavors,” Kellogg’s Pop-Tarts
(https://www.poptarts.com/en_US/produc...)

Kellogg’s Annual Reports, 1964-2012
(via the Internet Archive, https://archive.org/details/kelloggco...)

“Flavors,” Pop-Tarts Wiki
(https://poptarts.fandom.com/wiki/Cate...)

“Toast’em Pop-Ups commercials,” Moving Image Archive, Internet Archive
(https://archive.org/details/movies?an...)

Better Than Homemade: Amazing Foods that Changed the Way We Eat, Carolyn Wyman, 2004
(via the Internet Archive, https://archive.org/details/bettertha...)

“Toasting an Icon,” Steve Hymon, Chicago Tribune, Sep 25, 1994
(https://www.chicagotribune.com/news/c...)

“Intriguing Pop-Tarts,” Carolyn Randolph, The Philadelphia Inquirer, Mar 5, 1965
(via newspapers.com)

“Kellogg’s Pop-Tarts are Hot News,” Arizona Republic, Sep 19, 1965
(via newspapers.com)

“The Baer Facts: What’s New in Food,” Larry Baer, The Capital Journal, Oct 7, 1965
(via newspapers.com)

“Pop-Tarts celebrate a fruit-filled 40th birthday,” James Prichard, The Monitor, Apr 6, 2003
(via newspapers.com)

“Now, you can get Kellogg’s Pop-Tarts with frosting, too!” Pop-Tarts ad, Rapid City Journal, Sep 20, 1967
(via newspapers.com)\

“The Triumph of Convenience,” Detroit Free Press, Jul 17, 1994
(via newspapers.com)

Kellogg’s Press Releases, 2006-2021
(https://investor.kelloggs.com/news-an...)

“Pop-Tarts Actually Uses Your Social Media Suggestions for New Flavors,” Paul Hiebert, Adweek, Feb 1, 2020
(https://www.adweek.com/brand-marketin...)