Скачать или смотреть Brands & Talent S5 E4 | Consumer Sentiment

CONSUMER SENTIMENT: THE NEW POWER DRIVER OF BRAND SUCCESS
Consumer perception can elevate a brand — or unravel years of equity overnight.

In Season 5, Episode 4 of Brands & Talent, Maurice Hamilton (Group CEO, The SMC Group) breaks down the evolving landscape of consumer sentiment and how today’s audiences decide which brands — and which celebrities — they trust.

This episode reveals the insights most marketers overlook, including:
✔️ Why Gen Z & Gen Alpha are 10x more conscious than previous generations
✔️ How ESG, health, politics, culture & values shape brand alignment
✔️ Why associations can make or break a brand in today’s media environment
✔️ How global crises (like Hurricane Melissa) reshape consumer priorities
✔️ The role of trust-building in long-term brand strategy
✔️ Why 24/7 sentiment monitoring is now essential
✔️ The talent procurement questions every brand must ask to avoid reputational risk

Whether you’re a brand manager, agency lead, or marketer navigating entertainment, sports, consumer goods, or luxury — this episode gives you the tools to understand your audience, protect your brand, and build partnerships that feel culturally and strategically right.

If your brand needs expert support in tracking, analyzing, or responding to consumer sentiment, SMC Partners provides full due-diligence, cultural intelligence, and procurement strategy for global brands.

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