Скачать или смотреть S2EP108 Scaling Disruption: Mental Health to Market Growth

SUMMARY:
In this episode of the Homegrown Hustle, host Matt Eickman sits down with Jim Keenan, CEO and Founder of POR, LLC (Emotional Wellness Services) and co-founder of Cannesota. We unpack Jim’s journey from clinician to entrepreneur—how he built a multi-service behavioral health company, leveraged those fundamentals into new ventures, and now navigates growth, regulation, and innovation in emerging markets. With PhD-level insight, Jim and Matt explore the intersection of mental-health services, business scalability, leadership mindset, and industry disruption. Expect deep dives into strategic timing, culture building, regulatory navigation, mission-driven entrepreneurship, and the hard lessons of launching complementary businesses across sectors.

KEY TAKEAWAYS:
Transitioning from practitioner to founder: stepping out of “doing the work” into leading the work.
Building mission-driven culture in service-oriented businesses and sustaining it during scale-up.
Choosing the right moment for diversification and how mental-health services principles apply to other industries.
Navigating heavily regulated sectors: regulatory strategy, compliance, and growth channelling.
Leveraging relationships, trust, and referral ecosystems as core growth engines in service enterprises.
Dealing with failure, pivoting without losing integrity, and learning from operational mis-steps.
Implementing systems and infrastructure early to support scale, without losing agility or mission focus.
Practical tactics for founders: hiring for culture fit, investing in leadership development, building data systems, and balancing mission + margin.


CHAPTERS:
0:00 – Introduction: Matt Eickman and guest Jim Keenan
3:15 – Jim’s early career: clinician roots, founding POR, LLC
11:40 – Defining mission and vision: how POR’s culture was built
19:55 – The shift: from service-provider to CEO-entrepreneur
27:30 – Launching Cannesota: timing, market conditions, regulatory context
35:10 – Regulatory dynamics: what to know in emerging industries
43:05 – Building a referral & relationship ecosystem – lessons from mental-health services
50:45 – Scaling challenges: infrastructure, leadership, systems
58:20 – Failure & pivot stories: what didn’t work and why
1:06:10 – Tactical advice for founders: culture, hiring, data, growth
1:14:30 – Future vision: where Jim is headed next, advice for listeners
1:18:50 – Close & key take-away recap
46:00 Defining Hustle
47:27 Balancing Family and Business
52:31 Finding a Business Mentor


GUEST RESOURCES:
Facebook:
  / jameswkeenan  
  / poremotionalwellness  

Website:
https://poremotionalwellness.com/

#HomegrownHustle #FounderJourney #MissionDrivenBusiness #ScalingUp #MentalHealthEntrepreneur #RegulatoryStrategy #BusinessCulture #GrowthMindset #ServiceBusiness #EmergingIndustry