Скачать или смотреть 8 Questions to ask before building D2C in India | Lessons from Building a INR 100+ Cr Brand Online

In this episode, Arjun Vaidya, co-founder of V3 Ventures and founder of Dr. Vaidya's, shares his expert insights on creating a successful direct-to-consumer (D2C) brand in India. He delves into the critical steps of building a playbook for new brands, covering everything from identifying market gaps to fundraising, supply chain management, and the art of brand positioning. Having transformed Dr. Vaidya’s into one of India’s largest Ayurvedic brands before its acquisition, Arjun brings real-world experience on scaling consumer products for the Indian market.

Tune in to this conversation with Arjun and Co-Founder of Mesa, Varun Limaye, to gain actionable strategies and an insider's view of India’s fast-evolving D2C landscape from one of its most seasoned players.

Chapters
0:00 Intro
2:01 Starting-Up in the Right Category
5:47 Validating Your Startup Idea
6:50 Guesstimating Market Size on Amazon
8:34 Tools to Identify Market Gaps
10:40 Who’s the Coldplay Audience?
11:15 India’s Rising Premium Founders
11:51 Building a Social Media Friendly Brand
13:35 Navigating Supply
14:22 Vistara’s Mindful Consumer Care
15:32 Changing Tech Landscape
16:28 Hiring an initial Team
18:00 Acquiring the First 100 Customers
19:20 The Product Market Fit Feeling
20:44 Leveraging Influencers
21:07 Idea of Authenticity
22:23 Fundraising for your Startup