Скачать или смотреть How to Segment Customers with RFM Analysis & K-Means Clustering | Marketing Analytics

Learn customer segmentation using cluster analysis to increase marketing ROI by 649%! This 12-minute tutorial covers RFM analysis (Recency, Frequency, Monetary Value) and K-means clustering to automatically group customers into actionable segments.

You'll learn:
How to calculate RFM scores for each customer
Using K-means to find 5 natural customer segments
Creating targeted campaigns for Champions, Loyal, Newbies, At-Risk, and Lost customers
Real results: $1,000 → $7,490 revenue from same customer base

Includes real example with 1,000 customers, showing how targeted campaigns outperform mass marketing by 6.5X.

Perfect for marketing managers, e-commerce owners, and anyone wanting to improve campaign performance through data-driven segmentation.

Free Excel data template: https://docs.google.com/spreadsheets/d/1MI...

#CustomerSegmentation #ClusterAnalysis #MarketingAnalytics #RFMAnalysis