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Episode 197 - The Truth About Google Ads - Fight Back Against Fraudulent Traffic with Anna Covert

Anna Covert, a Forbes bestselling author and digital marketing fraud expert, helps Fortune 500 companies navigate the shift from SEO to AEO and GEO. She exposes how AI is changing search with "zero click" results and shares critical steps to ensure content is found and protected from the serious threat of ad fraud.


Key Takeaways

● Search has evolved from SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
● Manually submit new content URLs to Google Search Console to ensure proper indexing.
● Optimize web pages by having only one descriptive H1 header per page, or risk being "dinged".
● Use detailed, AI-generated alt descriptions for all images to gain keywords and improve accessibility.
● Protect your ad spending by choosing Max CPC and employing fraud detection tools like Click Cease.

Resources

Guest Bio:
Anna Covert, Forbes bestselling author, digital marketing expert, keynote speaker, and entrepreneur, builds technology frameworks, prevents digital marketing fraud, and consults Fortune 500 companies.

Connect with Anna

● Anna Covert’s website: https://annacovert.com/
● Anna Covert’s Forbes book: https://thecovertcode.com/
● Anna Covert’s Agency - https://covertcommunication.com/
● Anna Covert’s Framework - https://reactium.io/ (being used by IBM, Apple, etc)

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