If your business sells products, you know how important it is to have awesome photos to display them. But what if costly photo shoots aren't in your small biz budget?
Relax...with your smart phone, a $15 rotating platform display, some natural lighting and a few simple tips, you can create awesome photos yourself. So keep reading!
Before we get started, we'd like to high five the good folks at Smoking J's Fiery Foods in Candler, NC for allowing us to feature a couple of their products in this video. You can find them online at smokingjsfieryfoods.com - do your taste buds a favor and check them out!
Disclosure: QuickCuts Video was not paid by Smoking J's to endorse their products, nor were we given products to feature - we purchased them ourselves.
Whether you sell through your website, an ecommerce platform or online catalog, you want your photos to make a good first impression. Does that mean you need photos with exotic lighting, mood colors or special effects?
Not necessarily! What you need are clean, simple, straight-forward photos that clearly - and accurately - display your product. While there may be some products that would invite some fancy photo styling, most do not.
And since the majority of people tend to access your products on their phones, there's not much room to show glitz and glamour anyway!
The KISS method works perfectly for product shots. Here are some tips to keep it simple:
The cameras on today's smart phones are fantastic - use them instead of buying an expensive DSLR rig (they're a lot easier to use, too!).
Always use a tripod. You may think you have a steady hand...but you don't!
Use clean, simple backdrops like a white poster board or paper roll.
Adding a prop is OK sometimes...rarely...just don't do anything to distract your visitors' eyes from your product.
Instead of spending money on lighting equipment, let Mother Nature help - set your shot location next to a window and take advantage of natural light!
Fine tune your photos (crop, exposure, etc.) with free, easy-to-use editing software like Canva or Adobe Express.
Where permitted, using product videos instead of photos is an excellent way to grab eyeballs! Employ the same KISS guidelines for video as you would for photos. You're not trying to create cinematic epics here, you just want some slight, subtle movements such as a zoom in or a pan.
As with photos, the focus is on your product, not your videography skills!
Check out the samples in our video to get some ideas for your product shoots and start experimenting. And if you (like most small biz owners) flat out just don't have the time to take your own pics, let us take care of them for you - just give us a call anytime at 888-414-4344.
At QuickCuts Video, we create customized video & graphics content that won't bust your small business budget.
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Attributions:
All images, graphics, music and clips used in this video are licensed to or created by QuickCuts Video.
Music attribution:
unknown / 'A Journey Embarks' / licensed through Audio Flow Music
Ty Simon / Who's That / licensed through Artlist.io
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Transparency Statement: We are not affiliated with nor did we receive any compensation from Smoking J's Fiery Foods for this video...but we sure do love their sauces & seasonings!
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🎥 New to video marketing? Download our free ‘Getting Started with Video’ primer right here: https://tinyurl.com/29je9yau
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“You don’t have to be the best, just be better than you were yesterday."
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💡 Need some ideas for your social media marketing posts?
Check out more from our Promo Sample Series right here:
https://tinyurl.com/2daxahkm
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🌐 www.quickcutsvideo.com
📧 [email protected]
☎️ 888-414-4344
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