Скачать или смотреть EP54 IS LIVE NOW ON ABOVE THE FOLD

Ever wondered what it really takes to build a better-for-you beverage brand in a space dominated by soda giants?

In Episode 53 of Above the Fold, I’m sitting down with @kreeder628 COO and Head of Brand at United Sodas, to talk about:
🥤 Turning a minimalist soda brand into a DTC powerhouse
🎨 Using color, emotion, and simplicity to disrupt an entire category
📦 Shipping challenges, CX strategies & the art of scaling with scrappy resources
🎁 How United turned soda into the next gifting experience
🔥 And why flavor, not function, is their most powerful differentiator

This one’s for the brand builders, beverage girlies, CX pros, and founders who know the grind behind the glow-up.

Episode 53 live tomorrow! Get ready to sip that that strategy 💅🎧

#womeninbusiness #drinkindustry #beverageindustry #businesspodcast #cpg