Скачать или смотреть How Do I Set Realistic Fundraising Goals And Targets? | Early Bird Philanthropy

Education fundraisers, this video from Dean at Early Bird Philanthropy explores how to set fundraising targets that are both ambitious and achievable, with ideas that will resonate with anyone involved in fundraising. Dean walks through using past performance, current capacity and the external environment to shape realistic income goals, so you avoid targets that are either too soft or completely out of reach.

He explains how breaking a headline figure into streams such as regular giving, grants, events, individual donors and potential major gifts makes planning more focused and manageable. Dean also encourages teams to choose meaningful indicators of progress, review goals regularly, and treat targets as guides rather than rigid rules so they stay responsive to real-life circumstances.

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