Customer Lifetime Value: Models, Metrics and a Multitude of Uses - Brian Bloniarz

PyData LA 2018

Businesses derive value from their customer base. This makes it critical to forecast the value of a customer to the business -- critical but tricky. We'll introduce probabilistic models for estimating customer lifetime value, look at real world data across industries, and talk about how this fits into a business analysis toolbox (spoiler alert: it's everywhere).

Repo - https://github.com/b11z/pydata-la-18-clv
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