Скачать или смотреть How Leaders Define Their Audience and Core Values for Authentic Branding

If your content feels flat, it’s probably because you’re skipping the two things that give it life: clarity on your audience and clarity on your values. Without knowing who you’re talking to or what you actually stand for, your posts become background noise in an already noisy feed. On Speaker Dynamics - Own the Room, Jess Jensen, founder of Co-Pilot Communications, breaks it down: start by asking who you want to reach, then define the values you’ll consistently show up for. These two steps shape everything from your tone to your topics and make sure your voice stands out for the right reasons.

Want the rest of Jess’s framework for building an authentic digital presence? Catch the full episode at www.speakerdynamics.com

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