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What is Mautic?
Mautic is a free and open source marketing automation tool for Content Management, Social Media, Email Marketing, and you can also use it for the integration of social networks, campaign management, forms, questionnaires, reports, etc. to increase your sales.

It is 100% customizable for your particular needs and situations. You can use it according to the way your business runs instead of changing your business to fit a piece of tool.

Mautic’s features:

You can download it straight from their website and get started.

1. It is Free of cost
2.Monitor leads
3. Create emails and build lists
4.Landing pages
5.Lead nurturing
6. Reports
7.Personalized RFM parameters
8.Fields Mapping
9.Create Customer Segmentation
The features that make it different from other open source marketing are :

• it provides unlimited contacts to add.
• It can provide unlimited users.
• It can also provide the features to send unlimited emails.
• Upgrade cost is zero.

Benefit of using open source marketing software is its pricing and its features, as well as it is good for business of all sizes.

What is Marketing Automation?
The concept of marketing automation is not a new idea and the general idea of automated marketing is one which most are familiar with, though the terminology may be different. Here’s a very brief overview:

Marketing Automation is a platform for saving time, eliminating errors, and improving efficiency for a wide range of marketing tasks across multiple channels.

If you’re interested in learning more there are some excellent resources available which give more background information to get you started.

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