Madhu Sudhan is the Head of Sales Operations at SiFive. On this episode of the Go To Masters Show, he shares his unique perspective on establishing modern sales operations in traditional manufacturing environments.
Connect with Madhu Sudhan: / madhusudhan-akundi-3b2918198
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Semiconductor startups don’t get the luxury of infinite headcount—but they still need world-class sales ops. In this episode, Madhu Sudhan, Head of Sales Operations at SiFive (the RISC-V pioneer), walks host Anirudh through a 17-year journey that spans Intel, Mellanox-NVIDIA and two ground-up build-outs at Ampere and SiFive. Madhu reveals:
Why hardware companies ignored “sales ops” until SaaS made the term cool
The day Salesforce finally talked to NetSuite—and channel lead-times collapsed from 12 weeks to four
A blueprint for new ops hires: process & tooling, every time
How AI admin bots already replace a contractor
The evolution from forecast gatekeeper to full-blown revenue co-pilot
Whether you sell chips, software or something in between, Madhu’s playbook proves that great ops is industry-agnostic—and getting leaner by the release.
#SalesOps #RevOps #RevenueOperations #SiFive #Semiconductors #SaaSLeadership #GTMStrategy #AIinRevOps #ScalingSaaS #BusinessOperations #Forecasting #RISC-V
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