Скачать или смотреть Unpacking the Bonza Aviation Bust - The Numbers Game

Welcome to Episode 176 of The Numbers Game. Can a new airline succeed in Australia’s competitive landscape? In this episode, we go through the rise and fall of Bonza Aviation, examining their business model, marketing strategy and what may have contributed to its failure.

00:00 Intro
03:05 Jason’s London Marathon Adventure
10:10 Analysing the Collapse of Bonza Aviation
13:50 Limitations of Bonza's app-only booking system
15:20 The Bonza Aviation business model
16:30 Bonza's marketing strategy
17:20 The challenges of starting a new airline
18:40 The competitive landscape in the airline industry

Check out some free resources from Inovayt here: https://www.inovayt.com.au/resources/

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The Numbers Game is brought to you by Future Advisory: https://futureadvisory.com.au/
& Inovayt: https://www.inovayt.com.au/

Hosts:
Nick Reilly:   / nickreilly  
Jason Robinson:   / jasonrobinsoncpa1  
Martin Vidakovic:   / martyvids  

This podcast is produced by VIDPOD: https://vidpod.com.au/