Скачать или смотреть GAMEFUL EXPERIENCE: IF YOU'RE NOT THINKING ABOUT IT YOU'RE MISSING OUT

Gamification as a rapidly developing concept in a fast-paced world has been always related to the use of game-like elements (Gamification mechanics) in order to achieve fun, enjoyment and engagement by delivering a gameful experience where the user is enjoying the interaction with the application. For this reason, previous studies have investigated several sets of game elements that achieve this gameful experience (Gamex). However, an adequate measuring of the emotional qualities involved in the gamified process was still scarce which is surprising, given that a major part of the academic research discuss the concept of Gamex when defining gamification.

This talk will cover this gap and present the most relevant dimensions that need to be taken into account when designing a gamified system for the purpose of delivering the best experience to our customers. This session will be about the customers' journey, their behaviours and how they perceive the gamified experience.

Speaker: Salma Habachi, Gamification Researcher at IQS School of Management, Universitat Ramon Llull

A perfervid marketer with experience in Digital Marketing, Content Marketing, Brand Management in addition to Business development & Strategy. Combining a knack for creativity with a sharp analytical mind, top class leadership traits and business acumen. She is highly passionate about brands with purpose, pulling out untapped consumer insights, testing her limits and crafting engaging business strategies.

She is currently a 3rd year PhD student in consumer behaviours, conducting academic research about Gamification in different industries. Prior to this, she was a regional Digital Marketing specialist who led part of the Gamification integration into the human resources department in order to make the onboarding processes more fun and interactive. Working on all the trainings given by the company and the learning journeys for the employees’ self-development.

Her greatest passion is to promote Gamification in the World and bring it to any field where it may have a positive impact. She is currently part of the One Young World community and is working on the development of a gamified application for Sustainability as a part of their accelerator programme.

Session recorded at Gamification Europe 2023