How to Calculate Retailer Margin & Markup in 90 Seconds

The difference between retailer makeup and margin lies at the heart of a retailer's financial health. Makeup refers to the incremental profit a retailer generates by marking up the cost of goods sold. It's a strategic pricing tactic that contributes to revenue growth. In contrast, the margin is the percentage of profit retained after accounting for all costs. While makeup focuses on the dollar amount added to the product's cost, margin assesses profitability as a ratio. Retailers must strike a balance between makeup and margin to optimize profitability, taking into account market dynamics, competition, and consumer demand, making it a critical aspect of retail strategy.


If you want loads more resources and want to support our channel check Out Our Patreon Here: patreon.com/user?u=44543006

Check out our FREE full report on the emergence of ghost kitchens, vertical farms and more cutting edge trends click here: https://foodverge.gumroad.com/l/orBlc

Sign up for our free membership full of useful resources and tools to help you improve your innovations.

Our favourite tools to make videos like this:
Video Creation: We use Fiverr https://go.fiverr.com/visit/?bta=5574...
The Mic We Use: Blue Yeti Nano Premium USB Mic Black with Knox Gear Headphones and Pop Filter https://amzn.to/3MkRcl8
Favourite Online Business Book: How to Get Paid for What You Know By Graham Cochrane https://amzn.to/3yrWJRk
Best Youtube Book: "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money by Sean Cannell" https://amzn.to/3TcNyMx

Design Thinking:
For Digital Business: "The Design Thinking Playbook by Michael Lewrick": https://amzn.to/3VbA0T8
Best One for Understanding Design Thinking: "Change by Design by Tim Brown": https://amzn.to/3Er5Vcn
Best one for Ideation: "10 Types Of Innovation by Larry Keeley" : https://amzn.to/3yscjfu

Upskill Yourself
Fiverr Learn: https://go.fiverr.com/visit/?bta=5574...
Three Favourite Courses:
Become a Digital Marketer: https://go.fiverr.com/visit/?bta=5574...
Starting a Youtube: https://go.fiverr.com/visit/?bta=5574...
Productivity Course: https://go.fiverr.com/visit/?bta=5574...

My name is Jack and I will be releasing weekly videos on future food trends and how they will impact the food industry. Subscribe for more

We are a participant in a number of affiliate advertising programs designed to provide a means for us to earn fees by linking to services we use and promote. It helps us fund the channel.