Episode 12: Keeping SEO Projects on Track

In this episode of the International Web Effectiveness Podcast, Bill Hunt & Bill Scully discuss strategies for maintaining momentum in SEO projects, emphasizing the importance of stakeholder engagement, clear communication, and prioritization.

They explore common problems such as content production delays and scope creep, offering practical tips to ensure projects stay aligned with goals and deliver results.

Key Takeaways

Train IT Project Managers SEO 101: A project manager's awareness of buzzword can help alert teams to potential issues and establish checks and balances in SEO processes.
The Importance of Short-Term Wins: Identifying quick wins, such as optimizing underperforming keywords, can help maintain client confidence while developing long-term strategies.
Scope Creep Management: Setting clear project boundaries and implementing a change control process can help agencies stay focused on their original objectives amidst shifting priorities.
Identifying Points of Failure: Analyzing crawl cycles and ticket backlogs can provide insights into project timelines and potential delays, helping to preempt client criticism.
Stakeholder Engagement: Regular, simplified reporting that clearly communicates progress and impact can keep stakeholders invested and informed, reducing the risk of disengagement.
Content Production Solutions: Using content calendars, templates, and leveraging subject matter experts can streamline content creation and address capacity issues.
Prioritization and Clarity: Helping teams prioritize tasks and providing clear, actionable guidance can reduce procrastination and improve overall productivity in SEO projects.

Please rate, comment and share: https://podcasts.apple.com/us/podcast...

Special thanks to Laura Schacht Weintraub from AIMCLEAR® for inspiring this episode's topic.
https://aimclear.com/author/laurawein...

Past Episodes

Episode 1: HREFlang Frustration
   • Episode 1: HREFLang Frustration  

Episode 2: Domain Structures
   • Episode 2: Domain Structures  

Episode 3: Web Governance
   • Episode 3: Web Governance  

Episode 4: Why Implement a Web Center of Experience (CoE)?
   • Episode 4: Why Implement a Web Center...  

Episode 5: Exploring the Root Causes Behind Web Project Failures
   • Episode 5: Exploring the Root Causes ...  

Episode 6: Insights from Google's Search Off the Record HREFLang Podcast
   • Episode 6: Insights from Google's Sea...  

Episode 7: Creative Ways to Secure Web Budget
   • Episode 7: Creative Ways to Secure We...  

Episode 8: Overcoming the IT Line of Death
   • Episode 8: Overcoming the IT Line of ...  

Episode 9: Web Service Contracts, and Terms and Conditions
   • Episode 9: Web Service Contracts, and...  

Episode 10: Pros and Cons of Web Centralization
   • Episode 10: Pros and Cons of Web Cent...  

Episode 11: The Challenges of Structuring Websites
   • Episode 11: The Challenges of Structu...  

#searchengineoptimization #digitalmarketing #projectmanagement #contentstrategy #podcast #marketingtips #workflowoptimization