How to write humanized, SEO optimized blog posts using AI | Claude vs ChatGPT | For SMBs

Battle-tested workflow to write SEO optimized blog posts using AI at scale. Reduces the time required by nearly 80%. Disclaimer: Keyword searching is not included in this video.

----- Links mentioned in the video
You can find the prompt here: https://tinyurl.com/blogpost-prompt

Link to blog post generated by Claude AI: https://tinyurl.com/claude-seo-example

To get more updates like this in your inbox: https://tinyurl.com/newsletter-seo
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Why I made this?

Earlier this week, I had an interesting chat with John (that’s not his real name, but lets call him that), an MSP owner from Ohio, US. We got to talking about websites and lead generation, and he shared something that might resonate with you:

"Our website? It's there, but it's not really doing much for us. We haven't seen any leads come through it."
(That's because it doesn't get any visitors John...)

When I asked about his blog, John's response was pretty candid.

"Blogging? Between running the business and keeping up with tech, who has time for that? And outsourcing that would be … expensive".

I bet a few of you are nodding along right now. Creating content consistently, especially when you're wearing multiple hats, can feel like an uphill battle. But you won’t get leads from your website, if you don’t have an active SEO-optimized blog to bring the audience to your website.

But here's the thing: John's situation isn't unique, and it's not hopeless either. In fact, there's a practical way to turn this around without breaking the bank.

Today, I want to share a straightforward approach that I shared with John (and could help you) create SEO-optimized blog posts in a fraction of the time it usually takes. It's not a magic bullet, but it's a powerful tool when used right (I'll show you an example too).

Now, you might be thinking, "Great, another AI solution." But hear me out. This isn't about replacing your expertise or churning out generic content. It's about leveraging a specific LLM to get more visitors to your website without spending hours writing a blog post.

Enter Claude.

No, not just any AI. Not ChatGPT, not Gemini, not a vague "LLM." Specifically Claude. Why? Because when it comes to content writing, especially for technical fields (like John's MSP business), Claude has consistently outperformed other AI tools in my experience (since they released the Claude "Opus" variant). ChatGPT sounds robotic, Gemini sounds .. stup*d.

Use the prompt I have provided (see link above), fill in the input fields yourself and there you go: an 800 to 1200 words longs blog post is ready.

... There's a But
But creating content is only half the battle. Knowing what to write about is equally crucial. That's why I also shared with John a prompt for generating content ideas tailored to his niche. (I'll be sharing this prompt with you in the coming weeks, but if you're eager to get started, just drop me your email on my LinkedIn (Link in Bio), and I'll send it your way.

I'm curious to hear how this works for you. If you give it a shot, hit reply and let me know your results. And if you run into any snags, I'm here to help.

Sections
00:00 Brief Intro
00:28 Example Blog created by the prompt & its link
1:04 How to use the prompt - Your Input
1:57 Fine-tuning using short iterations
3:06 God knows what I'm doing here - SKIP IT!
3:44 Why NOT to use ChatGPT
4:34 Bonus Tip!
5:01 But.. where's the prompt?