Скачать или смотреть Why Trump's Tariffs Will Hit HARDER Than COVID ($600M Ecom Founder REVEALS)

I'm Simon Beard, founder of Culture Kings (exited for $600M). In this video, I analyse the impact of upcoming tariff changes on the e-commerce fashion industry. Drawing from my experience and research, I discuss how these changes could replicate the perfect storm conditions of Covid but with adverse effects, particularly for Australian businesses. I explore potential strategies to mitigate these effects, such as optimising shipping practices, narrowing focus, and leveraging authentic customer content. Finally, I emphasise the importance of ruthless cost-cutting and strategic pivots in this challenging landscape.

00:00 Introduction and Background
00:34 Impact of Tariff Changes on E-commerce
01:15 The Perfect Storm: Comparing to Covid
02:00 Challenges for Australian E-commerce Businesses
03:09 Strategies to Mitigate Revenue Loss
03:52 Consumer Behavior and Market Impact
05:18 Opportunities in a Down Market
06:29 Conclusion and Future Outlook