Скачать или смотреть Starbucks in China: Adapting Strategies for Survival

In this video, we explore the challenges Starbucks faces in the quickly evolving Chinese market. From tea traditions to modern coffee trends, we analyze the tactics foreign firms must adopt to thrive in China. Discover how Starbucks is navigating their strategy and what the future may hold for this iconic brand. Join us for insights on business adaptation, cultural differences, and market dynamics in China.
Challenges for Starbucks in China
The rise of coffee culture in Shanghai
Necessary strategies for foreign businesses
Market trends and consumer behavior
Future prospects for Starbucks in the Chinese market
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