Building personalized cold email campaigns for a Ghostwriting agency

In this video we ideate a unique cold email campaign for a brand positioning and copywriting expert. Discover the power of refining your offer to effectively target your audience in cold emails. Learn how to tailor your approach and campaign angles to achieve impressive results, just like the expert copywriter in this session. Get ready to revolutionize your email outreach strategies and boost your response rates.

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00:00 Dee intro - A billion dollar copywriter
01:02 Cold email market research
05:12 Defining your offer
11:25 How to develop a truly unique ICP
21:35 How to find contact info of your ideal clients
28:35 Using Clay to Personalize your Cold email outreach
41:30 Cold email campaign example
46:53 Using newsletters and website visitors as cold email triggers for lead generation.