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VIDEO INTRODUCTION:
In this episode of the Indian Business Podcast, we’re thrilled to host two dynamic guests: Shlok Srivastava, popularly known as ‪@TechBurner‬ and Neel Gogia. Shlok, Together, they’ve launched the Layers Anarc smartwatch, a product that’s making waves in the tech and lifestyle markets with its innovative features and stylish design.

We dive deep into their journey of building the Layers brand, exploring what it takes to create a successful smartwatch brand in India’s competitive tech space. From concept to launch, we uncover the challenges, strategies, and inspiration behind Layers Anarc. If you’re curious about entrepreneurship, tech innovations, or the secrets behind creating a standout product, this episode is a must-listen!


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timestamps:
00:00 - Intro, Sponsored Segment
03:37 - 04:54 - Introduction to the guests
04:55 - Why watch brands in India are not successful
13:00 - Economics of the Smart Watch Market
14:20 - Finding the gap in the market
21:00 - Why are Indian Smart Watch brands lazy
25:25 - The Journey of Anarc
35:02 - The Cost to bear to enter this market
44:02 - Understanding Design Leverage
49:45 - Factors behind the sales of the watch - Efficiency / Story / Design
52:03 - Success of Yeezy shoes
54:17 - Unit Economics of Watch
1:02:45 - What makes a watch look premium
1:12:58 - The blueprint of Supreme
1:15:31 - Content Marketing Strategy
1:44:52 - Performance Marketing and E-Commerce
1:59:39 - Finding the Perfect Creator-Product fit
2:18:25 - Summary of the Podcast



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