Скачать или смотреть The Mentor Myth: How Native Analogs Can Thrive in a Native Digital World | Lochhead on Different

Each month, “Lochhead on Different” episodes explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. Christopher Lochhead is a best-selling author, top podcaster, and former tech-industry CMO. Today, Christopher and Bob talk about the work that Christopher and his Category Pirates partners are doing to explore the hugely consequential divide between native analogs (people 35+ who grew up without ubiquitous internet) and native digitals (those under 35 for whom the digital world is as important as the physical)—and what native analogs need to do to stay engaged and relevant in today's native digital world.

The Big Themes:
This is about adaptation, not ageism: Native digitals are not better or worse than native analogs, but they are actually a new category of human being. That may sound like an exaggeration, but it's not.
Businesses at risk of obsolescence: Leaders who do not account for the differences of native digitals are going to face (1) the failure to hire and retain anybody under 35 and (2) the inability to market and sell to anybody under 35.
The Mentor Myth: Chris says that the secret to native analogs thriving in our native digital world is understanding that the older generations have as much to learn from the younger ones as vice versa. Read more in "The Mentor Myth" ebook.

The Big Quote: "We are the last native analogues to walk Planet Earth. period. Human beings have embedded technology into the core experience of life. And that will be true forever going forward."

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