Скачать или смотреть Growing to more than 2 Million Subscribers Through YouTube Shorts (With The Klem Family) [Ep 39]

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“I feel like the number one goal for YouTube right now is getting more people engaged with the long-form content that we're creating.”
— Ethan Klem

When the world came to a grinding halt in the Spring of 2020, the Klem Family found themselves in the same position as all of us. Stuck at home and with plenty of time on their hands.

Like many families, they used those months in quarantine to get closer as a unit. But instead of baking sourdough bread or putting puzzles together, they took an unconventional route to family bonding.

They started creating content.

And thanks to the action-packed, short-form videos that chronicle the competitive games they play against each other, this family of six has since become an internet sensation.

A little more than a year later, their TikTok account has grown over 1 million followers and generated more than 71.9 million likes. Meanwhile, their YouTube channel has amassed more than 2 million subscribers and close to 3 billion views.

This week on The Videocraft Show Presented By Video Husky, we speak to two members of the family, father and eldest son Brian and Ethan Klem. In this episode, we talk about:
▶️ What it’s been like to experience such massive growth in such a short amount of time.
▶️ How long it takes them to edit their long-form and short-form videos.
▶️ The value of working with a talent manager (and how they found theirs).
▶️ What’s it like to be part of a competitive and athletic family.
▶️ Videos they want to create aside from challenge videos

And much more…

RELEVANT LINKS
📌 The Klem Family on YouTube:    / klemfamily  
📌 The Klem Family on TikTok:   / klemfamily  
📌 The Klem Family on Instagram:   / theklemfamily  
📌 The Klem Family on Facebook:   / klemfamily  
📌 The Onyx Family on YouTube:    / onyxfamilyshow  

MUSIC TRACK: "Hip-Hop" from Motion Array (https://motionarray.com/royalty-free-...)

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CHAPTERS
00:00 Intro
02:52 Start of conversation with Brian and Ethan Klem
03:51 When they started creating content as a family and getting millions of views
07:00 Being competitive and athletic as a family
08:37 Audience response to their first few TikTok videos
10:13 Long-form vs. short-form videos on social media
12:55 How they feel about the amount of attention they get on social media
14:38 The Klem Family's YouTube channel vs. their TikTok account
16:31 Looking at analytics and getting 100 million views in 48 hours
19:17 Why they think challenge videos are getting popular
21:02 Deciding what to show and what not to show in their videos
22:13 Coming up with video ideas for different challenges
25:39 How they organize and plan their content
29:51 How they edit their videos
36:44 Which metrics they pay attention to when looking at analytics
38:43 Working with a management team
41:45 What they learned from the Onyx Family
42:38 How their management team has helped them
44:52 Working with companies and brands
47:59 Other work they do aside from content creation
50:52 Setting up a studio to film videos
56:59 Their next goals as content creators
59:03 Videos they want to create aside from challenge videos

LISTEN TO THE PODCAST ON:
🎧 Spotify: http://bit.ly/spotify-videocraft
🎧 Apple Podcasts: http://bit.ly/apple-videocraft
🎧 Google Podcasts: http://bit.ly/google-videocraft
🎧 Castbox: http://bit.ly/castbox-videocraft
🎧 Stitcher: http://bit.ly/stitcher-videocraft
🎧 Amazon Music: http://bit.ly/amazon-videocraft
🎧 Pocketcasts: http://bit.ly/pocketcasts-videocraft
🎧 Overcast: http://bit.ly/overcast-videocraft
🎧 iHeartRadio: http://bit.ly/iheart-videocraft
🎧 Radio.com: http://bit.ly/radiodotcom-videocraft

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The Videocraft Show is presented by Video Husky.

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That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.

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PRODUCTION CREDITS
Producer: Nikki Vicente (https://bit.ly/nikkivicente)
Editor: Ingrid Sarayba (  / ingsaraybaa  )
Graphics: Paolo Lopez

#podcast #contentcreators #klemfamily