The State of Hip-Hop with Def Jam CEO Tunji Balogun - Trapital Summit

Here’s my fireside chat with Tunji Balogun, Chairman and CEO of Def Jam, and our Trapital Summit. We talked about the evolving landscape of Universal Music Group, the fluidity of music genres, the state of hip-hop, and the role of artist development. Hope you enjoy!. In our conversation, we also discussed:

• The balance between creativity and business in leading music labels
• Tunji’s emphasis on artist development and early discovery
• How genre boundaries are fading in the contemporary music landscape
• The role of TikTok and viral trends in artist careers
• The evolution of Def Jam’s legacy and its future direction
• Insights on working with artists like Chapo, Sabrina Shabuzi, Tommy Richmond, and more
• Tunji's strategic vision and the importance of maintaining artistic integrity
• His experience transitioning from RCA to Def Jam and overcoming initial doubts

#HipHop #TrapitalSummit #DefJam #TunjiBalogun #ArtistDevelopment #MusicIndustry #UniversalMusicGroup #ViralTrends #TikTokMusic #MusicCreativity #DefJamLegacy