Скачать или смотреть How to Calculate Churn Rate | Subscriptions 101

I show you how to correctly calculate churn rate for a subscription business. Free Excel model download included if you want to plug in your own numbers.

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In this video, we walk through how to calculate churn rate for different types of subscription businesses, the common errors people make in the calculation, and how to use churn rate to calculate your customer lifetime (a formula everyone should have memorized!).

SECTIONS:
00:17 the definition of churn rate and when it applies (only subscriptions)
1:31 when to use churn rate vs. retention rate
2:12 how to calculate churn rate (monthly) & common mistakes
4:16 how to calculate churn rate (annually)
5:31 thank you to the sponsor of this video: book a demo with Ordergroove today https://www.ordergroove.com/eric/
6:20 how to calculate customer lifetime using churn rate

If you have questions - leave a comment below and I'll try to help. Cheers!

#churnrate #subscription #customerretention