How to Price a Product at Launch 🚀 (My Amazon FBA 'Launch Price' Strategy)

In this video: How much of a discount should I do? Should I use a coupon at launch? How do I A/B split test prices? How to I get the strikethrough price? What should I put as 'Regular Price' vs 'Sale Price'?

This video will teach you how to think about pricing your product during launch phase.

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5-Step Launch System
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00:00 Intro
02:08 Competitive pricing is key
04:12 Price comparison
05:55 Lower price = higher conversion rate = faster ranking on Amazon
07:44 Invest in reviews and ranking in year one, profitability later
09:22 Investing in page one
11:16 Reviews and rank = sales and profits
13:03 Test different sale prices find the sweet spot